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JAMES BEARDWELL
James quickly became a star in the UK fitness space, defining what fitness content can look like and one of the first creators to grow a TikTok audience of over 1 million followers in the early days of the platform. With a strong foundation in gymnastics, James brings a unique combination of aesthetics, functional strength and creativity to his content. After making the bold decision to leave university and go all-in on his fitness and content career, James has built a powerhouse personal brand that’s led to collaborations with industry giants like Gymshark and Myprotein, along with features in global campaigns and events. Still only 23 years old, James has already achieved what many aspire to, but this is just the start. From high-impact fitness advice to humorous videos, James continues to set the standard for what it means to turn passion into influence.
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